Onboarding - Midnight Digital

Welcome to our online questionnaire

Please provide as much detail as you can.

First Name

Last Name

Best Contact Number

Email

Company Name

What city/country do you provide your services?

What is your website domain?

What services are you engaging in?

Paid Advertising

Website Development

Your customers

Let's learn more about your customers.

USPs (Unique Selling Points)

What are your unique selling points? What is the strength of your proposition? Why would a customer choose you over one of your competitors?

Target Market

What is your niche market? Who is your target audience? (e.g. age, gender, location, socio economic status). Do they have any common interests or needs?”

Customers/Clients

Please describe a typical customer/client of your business.

Competitors

Who are your main competitors? Please provide their website addresses.

Point of difference

How do you differ from your competitors?

Advertising Information

Objectives

What do your paid advertising campaigns need to achieve for your business? What will make paid advertising a success for you?

Goals

Please enter the most important goal of your social media from the list below.

Facebook Ad account Number

To find your ad account number go to your Facebook newsfeed and click the dropdown arrow in the top-right corner > settings & privacy > settings > ad payments in bottom left > click the correct account from the dropdown menu on the right and copy the number next to the ad account name. This is the ad account number (well done!)

Google Ad ID

If you already have a Google ad account, go to your account. The Google Ad ID number should be a ten-digit number (xxx-xxx-xxxx) in the top-left, to the right of your account name.

I don't have a google account

Website Information

Purpose

What is the main purpose of your website? e.g. informative, personal, entertainment, promotional, ecommerce etc.)

Objectives

What does your website need to achieve for your business? What will make this website a success for you?

Goals

Please enter the most important goals of your website.

Call to actions

Please describe if there are any specific actions that you would like visitors to take after visiting your website. (e.g. call a phone number, complete a form, make a comment etc.)

Websites you like

Please send us links to websites you really like. (Minimum 3) If you have one in particular you would like to emulate, let us know.

Websites you don't like

Please send us links to websites you don't like. (Minimum 3).

Website Colour

Do you have a colour preference? Y/N If Y - please let us know your colour preference.

Website Style

Please describe what style of site you are looking for: (e.g. serious, professional, creative, informal, friendly, playful, corporate, modern etc.) Please describe how you would like your visitors to perceive your new site: (e.g. friendly, corporate, serious, engaging, fun, funky, cutting edge etc.)

Upload Content

Please upload content (MS Word Doc) or provide Dropbox, OneDrive, Google Drive details

Max. file size: 256 MB.

Logins

List

Company (i.e Facebook)

Username

Password